Where Herve Leger Began: History of the Man and Bandage Dress

The epitome of exquisite fashion, Herve Leger is a collection of supremely seductive couture and deluxe ready-to-wear designs. Created for a glamorous and sophisticated woman, bands and tucks that closely wrap the body have become the signature of the collection. By smoothing and shaping women's bodies, Herve Leger dresses create a sensuous and feminine silhouette. The body-shaping cut of each item, characterized by the aptly named "bandage dress," sculpts the woman's body to perfection. The Herve Leger woman knows she will make an unforgettable statement, whether walking the red carpet or simply painting the town red.

Since its inception in 1985, the striking and sensual style of Herve Leger has attracted an international clientele consisting of the world's most beautiful and fashionable women. Hollywood stars including Sharon Stone, Lindsay Lohan, Catherine Zeta-Jones, Charlize Theron, Beyonce Knowles, Christina Aguilera, Janet Jackson, Eva Mendes, Nicole Richie, Jessica Simpson, Eva Longoria and Jessica Biel, to name a few, have become some of the label's most devoted fans - forever linking the Herve Leger name with the glitz and glamour of Hollywood.

In 1999 Parisian couture house Herve Leger was acquired by Los Angeles-based fashion giant BCBGMAXAZRIAGROUP, marking the first time in history that a French couturier had been acquired by an American designer. Azria immediately set out to expand Herve Leger's retail presence. The collection is currently available at four eponymous boutiques on New York's Madison Avenue, Beverly Hills' Rodeo Drive, Paris' legendary rue Cambon and in Las Vegas.

Responding to an increasing demand in the marketplace, a capsule collection of cocktail dresses and separates designed by Max Azria was launched exclusively at Intermix for Summer 2007. Additional wholesale partners such as Selfridges, Net-a-Porter, Ron Herman, Fred Segal Flair, Henri Bendel, Wynn Las Vegas, Brown Thomas in Ireland, Holt Renfrew in Canada and Della Spiga in Melbourne, Australia, will carry the collection as of Fall 2007.

The Herve Leger and Rose Leger fragrances are sold exclusively at Herve Leger boutiques and select department stores worldwide.

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